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Bupa begins and welcomes new babies

14 November 2011 - 3:12pm

One of Australia's largest private health insurance providers has begun trading under its new name - and is marking the occasion with a gift to new babies.

Bupa recognised its first day of the MBF, HBA and Mutual Community brands trading under the one name today (November 14) and as part of the event is offering baby baskets to members welcoming newborns this week.

The Bupa Baby Basket includes an infrared thermometer, nappy rash cream, saline lotion and several presents for the baby.

"We’re proud to support the health needs of Australians and we look forward to sharing this special milestone with new parents," Bupa's director of group development Mark Engel said.

This comes as Bupa is reportedly on the lookout for the next addition to its own family.

"Bupa has indicated that it's still searching for suitable acquisitions to expand its footprint in the Australian health insurance market – any significant move could catapult the company into the number one position," Business Spectator reported.

While it currently controls 27 per cent of the Australian private health insurance market, Bupa is still 4 per cent behind government-owned Medibank Private.