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Australian health insurers undergo rebranding

24 October 2011 - 3:02pm

Changes to Australian health insurance providers will see three leading names become one.

The move sees MBF, HBA and Mutual Community operating under the one title of Bupa.

The organisation has operated in Australia since 2002 - when Britain's Bupa Group first entered the Australian market, purchasing HBA and Mutual Community for $600 million. Bupa added MBF to its portfolio in 2008.

Bupa's managing director Richard Bowden said that while the decision to merge the three health fund providers was not taken lightly, he was excited about the change.

"HBA, MBF and Mutual Community have been helping Australians live longer, healthier, happier lives for over 60 years - and we're extremely proud of that," Bowden said.

Mr Bowden also expects that the HBA, Mutual Community and MBF names will "gradually disappear".

"All future promotions will be made under the Bupa brand," he said.

The rebranding also sees the company introduce new products, including a 24-hour telephone service for customers who buy its travel insurance.

Bupa currently provides Australian residents with private health insurance and aged care, as well as overseas student health cover for international visitors. A health insurance broker may be able to advise you if Bupa offers the best cover for your circumstances.

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